Chelsea Collection
Exploring sisterhood, memory, and shared tradition
Exploring sisterhood, memory, and shared tradition
Chelsea Collection
Exploring sisterhood, memory, and shared tradition
Chelsea Collection
Introduction
The Chelsea Collection is a series of four wine labels that celebrate sisterhood, family tradition, and nostalgic childhood memories.
Inspired by hair braiding, a skill passed down through generations of women in my family, the series uses braids as a primary motif and explores this action as a metaphor for connection and shared identity. Each of the four labels represents a different sister, translating her distinct personality into a visual narrative while maintaining a cohesive design system. Though deeply personal to my own experiences as an older sister, the collection is made to resonate with anyone who values family and the nostalgia of growing up together. Made for memories, the collection is intended to be bought as a set and shared in a group.
Project
Academic
Software
Adobe Illustrator
Timeline
7 weeks
Role
Market Research, Brand Identity, Label Design
Introduction
The Chelsea Collection is a series of four wine labels that celebrate sisterhood, family tradition, and nostalgic childhood memories.
Inspired by hair braiding, a skill passed down through generations of women in my family, the series uses braids as a primary motif and explores this action as a metaphor for connection and shared identity. Each of the four labels represents a different sister, translating her distinct personality into a visual narrative while maintaining a cohesive design system. Though deeply personal to my own experiences as an older sister, the collection is made to resonate with anyone who values family and the nostalgia of growing up together. Made for memories, the collection is intended to be bought as a set and shared in a group.
Project
Academic
Software
Adobe Illustrator
Timeline
7 weeks
Role
Market Research, Brand Identity, Label Design
Introduction
The Chelsea Collection is a series of four wine labels that celebrate sisterhood, family tradition, and nostalgic childhood memories.
Inspired by hair braiding, a skill passed down through generations of women in my family, the series uses braids as a primary motif and explores this action as a metaphor for connection and shared identity. Each of the four labels represents a different sister, translating her distinct personality into a visual narrative while maintaining a cohesive design system. Though deeply personal to my own experiences as an older sister, the collection is made to resonate with anyone who values family and the nostalgia of growing up together. Made for memories, the collection is intended to be bought as a set and shared in a group.
Project
Academic
Software
Adobe Illustrator
Timeline
7 weeks
Role
Market Research, Brand Identity, Label Design
Project Objectives
01.
Research wine market trends, growing regions, and alcohol labeling regulations
02.
Translate personal narrative and memories into a structured visual identity
03.
Establish a recognizable brand identity through unifying design elements
04.
Develop four distinct labels and illustrations that remain cohesive with the overall brand identity
Project Objectives
01.
Research wine market trends, growing regions, and alcohol labeling regulations
02.
Translate personal narrative and memories into a structured visual identity
03.
Establish a recognizable brand identity through unifying design elements
04.
Develop four distinct labels and illustrations that remain cohesive with the overall brand identity
Project Objectives
01.
Research wine market trends, growing regions, and alcohol labeling regulations
02.
Translate personal narrative and memories into a structured visual identity
03.
Establish a recognizable brand identity through unifying design elements
04.
Develop four distinct labels and illustrations that remain cohesive with the overall brand identity
Concept Development
The creative strategy behind the collection combined period-inspired illustration, location-based imagery, and bold patterning.
Floral illustrations drew from Art Nouveau drawings, chosen for their symmetry, femininity, and ornate qualities. Each flower was source from our childhood garden, corresponding to the favorite flower of the sister that each edition represents. The adapted four-strand braid pattern on the neck band is visually unique for the row of diamonds that runs down its center. It serves as a unifying visual element that simultaneously represents the four sisters.
Moodboard.
Sketches.
Concept Development
The creative strategy behind the collection combined period-inspired illustration, location-based imagery, and bold patterning.
Floral illustrations drew from Art Nouveau drawings, chosen for their symmetry, femininity, and ornate qualities. Each flower was source from our childhood garden, corresponding to the favorite flower of the sister that each edition represents. The adapted four-strand braid pattern on the neck band is visually unique for the row of diamonds that runs down its center. It serves as a unifying visual element that simultaneously represents the four sisters.
Moodboard.
Sketches.
Concept Development
The creative strategy behind the collection combined period-inspired illustration, location-based imagery, and bold patterning.
Floral illustrations drew from Art Nouveau drawings, chosen for their symmetry, femininity, and ornate qualities. Each flower was source from our childhood garden, corresponding to the favorite flower of the sister that each edition represents. The adapted four-strand braid pattern on the neck band is visually unique for the row of diamonds that runs down its center. It serves as a unifying visual element that simultaneously represents the four sisters.
Moodboard.
Sketches.
Left: The Allison Edition, Mourvèdre Rosé & Princess Flower Right: The Valerie Edition, Grenache Rosé & Pink Evening Primrose
Left: The Adelynn Edition, Viognier & Snapdragon Right: The Jenelle Edition, Albariño & African Daisy
Left: The Allison Edition, Mourvèdre Rosé & Princess Flower Right: The Valerie Edition, Grenache Rosé & Pink Evening Primrose
Left: The Adelynn Edition, Viognier & Snapdragon Right: The Jenelle Edition, Albariño & African Daisy
Left: The Allison Edition, Mourvèdre Rosé & Princess Flower Right: The Valerie Edition, Grenache Rosé & Pink Evening Primrose
Left: The Adelynn Edition, Viognier & Snapdragon Right: The Jenelle Edition, Albariño & African Daisy
Gold Detailing
Gold accents were used for repeating brand elements, such as the logo seals on the front label and lid and for the diamonds within the four-strand braid pattern.
Gold Detailing
Gold accents were used for repeating brand elements, such as the logo seals on the front label and lid and for the diamonds within the four-strand braid pattern.
Gold Detailing
Gold accents were used for repeating brand elements, such as the logo seals on the front label and lid and for the diamonds within the four-strand braid pattern.
Outcome
The final designs evoke nostalgia, warmth, and femininity, with each with edition keeping unique characteristics while still maintaining a unified collection.
The Chelsea Collection is an exploration how memory and emotional meaning can be translated into illustration, pattern, and layout.
Outcome
The final designs evoke nostalgia, warmth, and femininity, with each with edition keeping unique characteristics while still maintaining a unified collection.
The Chelsea Collection is an exploration how memory and emotional meaning can be translated into illustration, pattern, and layout.
Outcome
The final designs evoke nostalgia, warmth, and femininity, with each with edition keeping unique characteristics while still maintaining a unified collection.
The Chelsea Collection is an exploration how memory and emotional meaning can be translated into illustration, pattern, and layout.