Pegasus Activity Co.
Generating excitement around a kids activity subscription service
Generating excitement around a kids activity subscription service
Pegasus Activity Co.
Generating excitement around a kids activity subscription service
Pegasus Activity Co.
Introduction //
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Introduction //
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Introduction //
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Concept Development //
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Concept Development //
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Concept Development //
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Design System //
Slogan & Large Text.
Secondary Text.
Primary Color Palette.
Secondary Color Palette.
Final Deliverables
Final Deliverables
Final Deliverables
Web Ad.
Full-Page Magazine Ad.
Web Ad.
Full-Page Magazine Ad.
Web Ad.
Full-Page Magazine Ad.
Instagram Posts
Highlighting how activities are available for a variety of ages and interests.
Instagram Posts
Highlighting how activities are available for a variety of ages and interests.
Instagram Posts
Highlighting how activities are available for a variety of ages and interests.
Instagram Stories
Bringing in some of the additional versions of the modular slogan.
Instagram Stories
Bringing in some of the additional versions of the modular slogan.
Instagram Stories
Bringing in some of the additional versions of the modular slogan.
Outcome //
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.
Outcome //
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.
Outcome //
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.
Designing experiences that challenge and excite.
Feel free to reach out or keep exploring!
© 2026 Valerie Legates // Updated June 2026
Designing experiences that challenge and excite. Feel free to reach out or keep exploring!
© 2026 Valerie Legates // Updated June 2026
Designing experiences that challenge and excite. Feel free to reach out or keep exploring!
© 2026 Valerie Legates // Updated June 2026