Pegasus Activity Co.
Generating excitement around a kids activity subscription service
Generating excitement around a kids activity subscription service
Pegasus Activity Co.
Generating excitement around a kids activity subscription service
Pegasus Activity Co.
Introduction
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Introduction
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Introduction
Pegasus Activity Co. is a subscription activity box service, and its launch campaign aims to generate awareness while highlighting the brand’s focus on play, creativity, and hands-on learning.
Pegasus Activity Co. was created to help busy parents provide engaging, customized activities to their children. The launch campaign needed to communicate the child-centered nature of the brand while remaining appealing to parents who would be purchasing the subscription.
Project
Academic
Software
Adobe Illustrator, InDesign
Timeline
4 weeks
Role
Campaign Strategy, Slogan Development, Visual Design
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Project Objectives
01.
Develop a slogan and visual direction that is aligned with brand values and campaign goals
02.
Highlight the variety of activities available in each box, emphasizing the hands-on aspect
03.
Clearly indicate that the service is available and applicable to a variety of age ranges
04.
Build excitement around the service and encourage parents to order a customized activity kit
Concept Development
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Concept Development
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Concept Development
The entirety of the campaign concept was built around the kit’s modularity, bringing this core feature into both the messaging and design.
The slogan, “Activities Brought to You,” expands into variations like “Exploration Brought to You” and “Creativity Brought to you,” reinforcing the variety of experiences that Pegasus offers. Visually, this modular thinking evolved into a system of interchangeable graphic shapes, organized within a structured grid. This system allows the design to adapt seamlessly across formats and orientations, while still remaining an organized structure.
Design System
Slogan & Large Text.
Secondary Text.
Primary Color Palette.
Imagination Violet
#2e3f8f
Imagination Violet
#2e3f8f
Imagination Violet
#2e3f8f
Sunshine Yellow
#ffcd09
Sunshine Yellow
#ffcd09
Sunshine Yellow
#ffcd09
Ocean Wave
#9bd9e2
Ocean Wave
#9bd9e2
Ocean Wave
#9bd9e2
Pegasus Purple
#4d5fab
Pegasus Purple
#4d5fab
Pegasus Purple
#4d5fab
Coral Creature
#f37169
Coral Creature
#f37169
Coral Creature
#f37169
Secondary Color Palette.
Deep Sea
#00728f
Deep Sea
#00728f
Deep Sea
#00728f
Flight Lilac
#bfc0de
Flight Lilac
#bfc0de
Flight Lilac
#bfc0de
Blush Pink
#ffefeb
Blush Pink
#ffefeb
Blush Pink
#ffefeb
Vibrant Teal
#1eb6c7
Vibrant Teal
#1eb6c7
Vibrant Teal
#1eb6c7
Morning Yellow
#fae098
Morning Yellow
#fae098
Morning Yellow
#fae098
Blooming Rose
#f5d3c9
Blooming Rose
#f5d3c9
Blooming Rose
#f5d3c9
Light Sky
#cae8ed
Light Sky
#cae8ed
Light Sky
#cae8ed
Soft Yellow
#fdedc1
Soft Yellow
#fdedc1
Soft Yellow
#fdedc1
Final Deliverables
Final Deliverables
Final Deliverables
Web Ad
Full-Page Magazine Ad
Web Ad
Full-Page Magazine Ad
Web Ad
Full-Page Magazine Ad
Instagram Posts
Highlighting how activities are available for a variety of ages and interests
Instagram Posts
Highlighting how activities are available for a variety of ages and interests
Instagram Posts
Highlighting how activities are available for a variety of ages and interests
Instagram Stories
Bringing in some of the additional versions of the modular slogan
Instagram Stories
Bringing in some of the additional versions of the modular slogan
Instagram Stories
Bringing in some of the additional versions of the modular slogan
Outcome
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.
Outcome
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.
Outcome
This campaign translates Pegasus’s core offering into a cohesive visual and conceptual system, leaning into modularity and color to create an easily recognizable identity.
Applying the system across a diverse set of formats highlighted the campaign’s adaptability and flexibility throughout the individual elements and overall design.